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Hong Leong Assurance

Started in 2012, HLA Touch, powered by Hong Leong Assurance Berhad (94613-X), is the first online life insurance platform in Malaysia. They believe life insurance products should be easy to understand. At HLAtouch.my, the aim is to deliver simple life insurance products to those who prefer to shop from your own device, without having an imposing salesperson pressuring you.

Getting your insurance through HLA Touch means:

  • NO commission to agents (savings yay!).
  • NO medical check up needed (saving time yay!)
  • Affordable (choose exactly the one that fits you only)
  • Getting all the tools and information to you on your own device.

On top of that, get cashback when you get your insurance cover through MilkADeal Cashback:

  • Active Lifestyle Protector Premier: RM60 Cashback
  • Active Lifestyle Protector Deluxe: RM30 Cashback
  • All other products: 7% Cashback

Buying insurance online is quick and easy. Get an insurance cover with just five simple steps:

  1. Select your desired plan in hlatouch.my
  2. Get a quote
  3. Complete the compulsory personal info required for the proposal
  4. Answer a few simple health questions
  5. Pay using either credit card (Visa/Mastercard) or online banking (FPX)

Hong Leong Assurance is one of the largest insurance companies in Malaysia and a member of Hong Leong Financial Group. It is a well-established and respected Malaysian brand offering financial planning and protection solutions to meet the various needs of Malaysians at different cycles of their lives.

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