Since their launch in 2011, Daniel Wellington has quickly established a name for themselves as one of Swedenâs most popular watch brands â receiving wide acclaim from top fashion magazines, experts and blogs. It all started withÂ a trip half way around the globe where Filip Tysander, the founder of Daniel Wellington, met an intriguing gentleman from the British Isles. The man had the inspiring ability to be genteel but still relaxed and unpretentious. He had an impeccable style and loved to wear his watches on old weathered NATO straps. His name? Well, Daniel Wellington, of course. Inspired, Filip launch a brand named after this amazing man - Daniel Wellington.